Popular Culture: A Threat or Challenge for Language Development?
Paper Presentation
Lilik Untari, Nur Asiyah, Novianni Anggraini
(Fakultas Ilmu Tarbiyah dan Keguruan, IAIN Surakarta)
Abstract
The development of technology contributes and becomes important factor in spreading popular culture. Pop culture is constructed by cultural industry to get profit. This culture is distributed through the internet, television, radio, and other media. Language, as an element of culture is also affected by this. The language used in pop culture is language that is created for consumer appeal instead of spontaneous language or one which is naturally occurring. Language is created to meet demand in industrial market which adores consumerism and artificial social prestige. One influential language is song lyrics, as found in Boyband and Girlband songs. This research was conducted by using descriptive qualitative method to describe threat and challenge faced by bahasa Indonesia affected by those lyrics. The result of research showed that those lyrics were considered as a threat, since English dominates in the lyrics. English was more popular to be used in the lyrics. Besides, the interview conducted to youngsters showed that they tend to be more proud in singing the song since it represented their prestige for using English. On the other hand, to meet people’s necessities, it is indispensable for bahasa Indonesia to develop in answering the requirement for practical need.
Key words: Popular Culture, Language, threat, challenge
Paper Presentation
Lilik Untari, Nur Asiyah, Novianni Anggraini
(Fakultas Ilmu Tarbiyah dan Keguruan, IAIN Surakarta)
Abstract
The development of technology contributes and becomes important factor in spreading popular culture. Pop culture is constructed by cultural industry to get profit. This culture is distributed through the internet, television, radio, and other media. Language, as an element of culture is also affected by this. The language used in pop culture is language that is created for consumer appeal instead of spontaneous language or one which is naturally occurring. Language is created to meet demand in industrial market which adores consumerism and artificial social prestige. One influential language is song lyrics, as found in Boyband and Girlband songs. This research was conducted by using descriptive qualitative method to describe threat and challenge faced by bahasa Indonesia affected by those lyrics. The result of research showed that those lyrics were considered as a threat, since English dominates in the lyrics. English was more popular to be used in the lyrics. Besides, the interview conducted to youngsters showed that they tend to be more proud in singing the song since it represented their prestige for using English. On the other hand, to meet people’s necessities, it is indispensable for bahasa Indonesia to develop in answering the requirement for practical need.
Key words: Popular Culture, Language, threat, challenge
No comments:
Post a Comment